Writing for Websites
and the Internet

Your online text needs to be different from the text in your printed materials. Why? Because people read online text differently to how they read other materials. This session contains an array of tips, tricks and techniques to create powerful text that is reader-friendly and appropriate for websites, emails, blogs and other online resources.

This mini masterclass includes:

  • Why is writing for the internet different from printed materials?

  • How to create and edit web-friendly text

  • Produce text that raises your Google rating

  • How to structure longer web content

  • Effective use of headings, keywords and weblinks

  • Make your emails more effective

  • Writing your own blog and e-newsletter

  • Your ‘tone of voice’ in online text

  • Effective 'calls to action' and response mechanisms

Plus lots more useful information, tips and techniques, all crammed into under 4 hours.

 

 

Institute of CPD

 

ACCREDITATION: this course earns 3 accredited CPD points awarded by the Institute of Continuing Professional Development. All attendees receive an officially approved certificate to submit to their own professional organisation.

 

FULL LIST OF COURSES